Why Outsourcing Your Social Media is a Strategic Investment - Especially if You Own a Tourist Accommodation
- Faye
- Aug 22
- 5 min read
Updated: Sep 7
In today’s competitive market, standing out is no longer just about location or comfort. Your digital presence is as critical as the quality of your mattress. And yet, many property owners still manage their social media themselves, out of fear, lack of trust, or the belief that delegating is an unnecessary expense.
That’s a miscalculation.
Running your own social media is like trying to do your property’s plumbing every month yourself: it’s not strategic.
Outsourcing your social media to a skilled professional isn’t a cost, it’s a strategic, high-return investment, especially if you manage multiple Airbnbs, a boutique hotel, or short-term rentals.
The Hidden Cost of DIY
Creating content, editing visuals, picking hashtags, decoding algorithms, posting at the right time, writing engaging captions, answering comments, and keeping up with trends - all while maintaining brand consistency - isn’t a side task. It’s a full-time job.
That’s hours every day you could spend:
Growing your business,
Improving the guest experience,
Sourcing new properties,
Or simply stepping back to breathe and plan strategically.
The real question is: What is your time worth?
To better understand the real impact of poorly managed communication, check out this article: " You run a dream property... but no one sees it. Here's why (and how to fix it) ."
Outsourcing Builds a Long-Term Digital Asset
When you work with a Social Media Marketing Manager, you’re doing far more than just “posting pretty pictures.” You’re:
Reaching Guests Beyond Airbnb or Booking
Social media expands your visibility to travelers who haven’t yet opened a booking platform. The moment someone searches for trip inspiration in your city, your content can appear.
Done right, this means potential guests are already warmed up before they ever reach Airbnb or Booking. And more visibility = more bookings.
Building a Recognizable Brand Across Multiple Properties
If you manage multiple rentals, each listing shouldn’t feel disconnected. A professional strategy ensures they all reflect a unified style, identity, and guest experience.
Just like a hotel chain, your guests recognize your brand instantly and trust it - no matter which property they choose.
Result:
Customers feel reassured,
They trust you,
And they’re more likely to come back or recommend your rentals, even if the location changes.
It’s like running a hotel chain, but at your scale. Guests know exactly what they’ll get from you, every single time.
Reducing Your Dependence on OTAs
Every time you go through Airbnb or Booking, you’re handing a significant share of your revenue in commissions. More importantly, you’re completely tied to their rules, their algorithm, and their policies.
By building your presence on social media, you create a community of loyal guests who follow you directly. These are travellers who book with you without going through those platforms, which lets you keep more of your revenue and more control over your business.
And if you do keep using Airbnb or Booking, that community puts you in a stronger position. You’re no longer 100% dependent on them. You can negotiate from a place of strength, adjust your pricing with confidence, and keep attracting bookings even if the rules shift or competition grows.
Additionally, a strong social presence drives extra traffic to your Airbnb or Booking page, boosting your ranking and making it even easier to get booked.
Running a System That Converts
Every post, story, and reel has a purpose:
Catch the eye,
Spark interest,
Create desire,
Drive the booking
It’s not about throwing up pretty pictures “just because you have to post.” It’s about creating a logical journey: they notice your property → they project themselves into the space → curiosity grows → booking becomes the obvious next step.
It’s not random posting, it’s a logical, seamless funnel where guests don’t feel “sold to” but naturally want to book.
Attracting the Right Guests
Good social media doesn’t just bring more guests, it brings the right ones. People who connect with your vibe, décor, and atmosphere. Guests who value your brand, not just your price.
And those guests? They respect your property, leave better reviews, share stories and reels about their stay, and often come back.
The results:
You don’t have to slash your prices to stay competitive.
You attract guests who value the experience, not just a discount.
And often, these guests treat the property with more respect, leave stronger reviews, share stories and reels, and come back.
You’re no longer just offering a bed, you’re becoming the preferred choice.
Want to see how a solid content strategy can turn this digital asset into a true growth engine? Read my article: " The Impact of a Good Content Strategy on Your Sales: What Every Owner or Entrepreneur Needs to Know. "
The “Insta-Worthy” Effect
You’re not selling a bed, you’re selling an experience. An Instagrammable property is a marketing machine in itself.
When your space is visually striking, guests become your ambassadors. They share your property organically through stories, reels, tags and extremely powerful visual word-of-mouth. that spread like wildfire and generate bookings without paid ads.
The key is knowing how to make a space “insta-worthy” without blowing your budget or losing authenticity. From now on, you're selling a visual and emotional experience. An Instagrammable home, well-staged and designed for digital, becomes its own marketing showcase.
But you still need to know how to make a space “insta-worthy” without distorting the place or blowing the budget .
My Approach: Strategy Meets Aesthetics
I’m Melissa, but most call me Faye. I’m more than just a Social Media Marketing Manager, I bring a 360° perspective backed by real-world experience:
My experience as an Airbnb host has allowed me to achieve maximum occupancy rates. I know what's visually appealing, what triggers a booking, and what builds customer loyalty because I've experienced it firsthand.
I learned brand consistency, service standards, and guest perception within one of the world’s largest hotel groups. This immersion gave me a deep understanding of what a traveler really expects, far beyond simple comfort.
Through my aviation career, I've visited hotels and rentals worldwide, allowing me to observe, test, and compared the best practices in guest experience and space design.
With 10+ years of experience, I know how to capture visuals that don’t just look good but sell. Each image tells a story, reflects the venue’s identity, and sparks the desire to book.
I’ve successfully guided owners in renting, selling, and repositioning properties through strategic visual and marketing makeovers.
Bilingual in French and English: Living between France and Canada, I understand both European and North American guest expectations, online and offline.
This mix of strategy and aesthetics allows me to craft cohesive, profitable digital identities that resonate with travellers.
With my knowledge and experience, I will help you create a strong, desirable, and memorable brand.
What I Deliver
My approach includes, as needed:
A structured content plan aligned with your target audience,
Guidance to make your property visually powerful (layout, décor, visual details),
Professional photo and video shoots,
Cost-conscious advice for maximizing impact,
Full social media management (creation, planning, posting, engagement).
My suggestions are always tailored to your budget. You are free to apply them, but those who do see a tangible results: higher bookings, stronger brand positioning, and elevated property value.
The Bottom Line
You’re a property owner. Your job is to grow your business, not to spend three hours a day on Canva or stress about algorithms.
Delegating isn’t an expense. It’s professional, strategic, and profitable.
And if you want more than just a “Social Media Marketing Manager”, someone who understands the hospitality market, guest psychology, and the power of visuals, then you’re in the right place.
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